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Publishing a book in today’s world is only half the battle. The other half—arguably the harder part—is ensuring your book reaches the readers it deserves. And nowhere is this challenge more evident than in New York, the heart of the publishing industry.
With thousands of titles competing for attention each year, the right marketing partner can mean the difference between a book that quietly fades and one that sparks conversations, reviews, and sales.
In 2025, the New York book marketing scene is thriving with companies that specialize in PR, digital promotion, branding, distribution, and ghostwriting. To help you navigate this crowded space, we’ve compiled a list of the Top 20 Book Marketing and Promotion Services in New York. Each one brings unique strengths to the table, and together, they showcase just how dynamic this industry has become.
1. Barnes Ghostwriting
When it comes to New York book marketing, Barnes Ghostwriting is leading the charge in 2025. More than just a ghostwriting agency, Barnes has established itself as a full-spectrum publishing powerhouse, handling everything from professional ghostwriting to editing, cover design, and, most importantly, targeted book promotion.
What sets them apart is their ability to customize campaigns based on each author’s journey. Their team of editors ensures manuscripts are polished to perfection, while their marketing strategists develop innovative ways to place books in front of eager readers. Whether it’s through Amazon optimization, social media campaigns, influencer outreach, or traditional press, Barnes knows how to create momentum.
For writers who want a complete solution, their Book Marketing Services offer tailored strategies, while their blogs provide ongoing insights into the publishing world. The result? Authors don’t just publish—they launch with purpose.
If you’re looking for perfect publication packages that combine creativity with strategy, Barnes Ghostwriting is the gold standard in New York.
2. Smith Publicity
Smith Publicity has long been one of the industry’s go-to agencies, and in New York, they continue to stand out. Their focus on media relations is unmatched, helping authors secure coverage in outlets ranging from The New York Times to major podcasts and talk shows.
What makes them particularly effective is their emphasis on storytelling. They don’t just pitch a book—they craft a compelling narrative around the author and the work, ensuring it resonates with journalists and audiences alike.
3. BookBaby
BookBaby has built its reputation as a trusted self-publishing platform, but in New York, they’ve stepped up their game as a marketing powerhouse too. Instead of just helping authors print and distribute their work, they now offer comprehensive promotional tools designed to make sure books don’t get lost in the shuffle.
From targeted email blasts to online ad campaigns, BookBaby knows how to create noise around a release. Their distribution networks put books into both online and brick-and-mortar bookstores, while their promotional services give authors the kind of visibility that sparks word-of-mouth buzz. For writers who want publishing and marketing under one roof, BookBaby delivers both convenience and results.
4. Book Marketing Buzz Blog
Not every author is ready to invest heavily in marketing right away. That’s where Book Marketing Buzz Blog proves its worth. While not a traditional agency, this blog has become a treasure trove of strategies, trends, and insider advice for authors navigating the publishing world.
Think of it as your personal coach in the industry. Whether it’s breaking down the latest book PR trends or sharing real-world stories from successful authors, the blog gives writers an edge. Many New York authors use it alongside professional services to stay informed and sharpen their promotional skills.
5. AuthorHouse
AuthorHouse has been around for years, and their strength lies in offering marketing solutions that work across multiple genres. Whether you’ve written a romance novel, a historical memoir, or a self-help guide, they tailor their campaigns to the unique voice of your book.
Their strategies often blend traditional outreach—such as press releases and bookstore placement—with modern tools like social media marketing. This hybrid approach helps authors connect with readers both online and in person, giving each project a wider reach.
6. Smith & Brown Literary PR
In a city filled with big agencies, Smith & Brown Literary PR has carved out a boutique niche. Their size is their advantage: instead of mass-market campaigns, they focus on carefully crafted PR strategies that highlight the individuality of every author and book.
They’re especially skilled at targeting niche communities. Whether it’s literary fiction, academic publishing, or genre-specific audiences, Smith & Brown knows how to place a book exactly where it will be appreciated most. For authors who value a personalized, hands-on approach, this firm offers an intimate partnership that delivers measurable results.
7. Reedsy
Reedsy is unlike any other service on this list. Rather than operating as a single marketing agency, it’s a platform where authors can connect with an entire network of publishing professionals.
Need a PR strategist? A social media expert? Someone to run an Amazon ad campaign? With Reedsy, you get to choose the specialists that best fit your goals. This flexibility is invaluable in New York, where authors may want to experiment with different approaches before committing to a long-term strategy. It’s essentially a marketplace of experts, allowing writers to build a custom marketing team tailored to their vision.
8. Greenleaf Book Group
Greenleaf Book Group stands out for its long-term vision. They don’t just think about marketing your book—they think about building your author brand. For many writers, especially those planning multiple releases, this kind of forward-looking strategy is essential.
In New York, Greenleaf helps authors craft campaigns that blend book promotion with brand recognition. From building sleek author websites to running multi-platform campaigns, their services ensure you’re remembered not just for one book, but for the career you’re building.
9. BookTrib
If you’re looking for a service that specializes in reader engagement, BookTrib is a name to know. Their strength lies in connecting authors directly with book lovers through newsletters, reviews, and community-driven features.
This isn’t about mass-market advertising—it’s about creating authentic connections with readers who are genuinely interested in discovering new stories. For New York authors trying to build a loyal fan base, BookTrib offers one of the most effective grassroots marketing approaches available.
10. Books Forward
Books Forward takes a fresh approach to marketing by focusing on the author as much as the book. They believe every author has a story behind the story, and they know how to share it in a way that captivates audiences.
Their campaigns often include podcast placements, virtual events, and social media storytelling. By positioning authors as recognizable voices in their genre, they build long-lasting visibility that extends well beyond a single book release.
11. Author Solutions
Author Solutions is a name many authors know because they provide both publishing and marketing under one umbrella. What makes them stand out in New York is their ability to deliver comprehensive campaigns that combine traditional promotion—like bookstore placement—with digital-first strategies such as targeted ads and influencer outreach.
For authors who want a straightforward, all-in-one approach, Author Solutions eliminates the guesswork. Their goal is to make marketing accessible while still producing professional, impactful results.
12. Media Connect
If your goal is to get your book noticed by the press, Media Connect is one of the best options in New York. Their reputation rests on decades of building relationships with journalists, editors, and broadcasters across the city. When Media Connect takes on a project, they know exactly who to pitch—and more importantly, how to frame the story so it resonates with mainstream media.
From morning talk shows to feature articles in national magazines, they open doors that most authors couldn’t access alone. For writers aiming to see their name in print (and not just on a book cover), Media Connect is a powerhouse.
13. Book Launchers
While some agencies try to cover every genre, Book Launchers has found its sweet spot in nonfiction. Their team specializes in helping entrepreneurs, business leaders, coaches, and thought leaders reach audiences who want expertise and insight.
Their campaigns focus not just on selling books, but also on building credibility. That means podcast interviews, LinkedIn strategies, and targeted outreach to professional networks. For nonfiction authors in New York, this firm is less about quick sales and more about long-term influence.
14. The Book Publicist
The Book Publicist doesn’t believe in cookie-cutter strategies. Every campaign they design is customized to fit the author’s goals, target audience, and genre. Their approach is thoughtful and personal, making sure the spotlight shines where it matters most.
What makes them especially valuable in New York is their adaptability. Whether you’re looking to promote a thriller, a poetry collection, or an academic work, The Book Publicist can shape a plan that feels authentic—and effective.
15. Smith & Noble Media
In today’s market, readers engage with stories across multiple platforms, and Smith & Noble Media understands this better than most. Their campaigns aren’t limited to press releases and ads—they create book trailers, video features, and podcast placements to bring books to life.
By leaning into multimedia strategies, they help authors stand out in a world where attention spans are short and competition is fierce. For New York writers who want their promotions to feel modern, dynamic, and highly visible, Smith & Noble Media delivers.
16. Mindstir Media
When it comes to grabbing attention fast, nothing works quite like celebrity endorsement—and that’s where Mindstir Media shines. They’ve built connections with recognizable names who can lend credibility and visibility to new releases.
Of course, celebrity partnerships aren’t for everyone. But for authors aiming to break into the mainstream or reach a national audience, Mindstir offers opportunities that can supercharge a launch. In New York’s bustling literary scene, that kind of boost can be a game-changer.
17. Book Marketing Works
Not every author has the budget for massive campaigns, but that doesn’t mean their books can’t shine. Book Marketing Works is known for crafting affordable yet innovative marketing strategies that help indie authors compete with bigger players.
They often use grassroots tactics—like community outreach, online book tours, and targeted social media promotions—to build buzz. For New York writers who want results without breaking the bank, this firm proves that creativity often matters more than budget size.
18. Gotham Ghostwriters
Most people know Gotham Ghostwriters as the premier agency for high-level ghostwriting. But what many don’t realize is that their network extends to marketing and promotion as well. Through partnerships and connections, they offer authors access to top-tier PR professionals, event organizers, and media strategists.
For authors in New York, Gotham is more than just a ghostwriting hub—it’s a gateway into some of the most influential literary and media circles in the city. If you want both an expertly written book and a strong marketing push, Gotham’s network is hard to beat.
19. Publicity Works
Sometimes the best way to gain traction is by starting local, and Publicity Works specializes in campaigns that thrive on community engagement. They help authors get their names into libraries, book fairs, schools, and cultural events across New York.
This face-to-face exposure creates connections that often lead to long-term fans. And in a city where literary events happen every week, having a partner that understands the local pulse can be just as valuable as landing a national headline.
20. Publishing Push
Last but not least, Publishing Push is a digital-first agency that focuses on reaching readers where they are: online. They specialize in Amazon advertising, SEO-driven promotions, and targeted social media campaigns that maximize visibility.
Their strength lies in helping authors cut through digital noise. In New York, where every author is fighting for online attention, Publishing Push makes sure your book gets seen—and remembered.
Conclusion:
Writing a book is a milestone, but in New York’s competitive publishing landscape, getting noticed is the real challenge. The difference between a book that fades quietly and one that captures attention often comes down to the team behind its promotion.
That’s why choosing the right partner is critical. Full-service leaders like Barnes Ghostwriting don’t just provide professional ghostwriting or perfect publication packages—they design strategies that make your book impossible to ignore. From building your author brand to creating campaigns that resonate with your target audience, their expertise ensures your story doesn’t just reach shelves, but lands in the hands of the right readers.
As 2025 unfolds, New York’s literary market will only grow more dynamic. Whether you’re a debut author or a seasoned writer, aligning with a trusted marketing service gives your book the platform it deserves. Because in the end, great writing deserves great visibility.
Your story is already powerful. With the right promotion, it can become unforgettable. And that journey can start today—with a team that knows exactly how to make it happen.